Blu-ray still hasn't unseated DVD as the primary physical movie-delivery format, and it's being squeezed out of relevance on the other end by the rise of video on-demand and streaming. While Sony's Blu-ray format prevailed, it never quite turned into the cash cow its backers originally predicted. So to the victor go the spoils, right? Not quite. Toshiba threw in the towel just over a month after Warner Bros.' CES announcement, and the fledgling HD DVD library was rendered obsolete now mere collector's items for a scant few. Add in the overwhelming studio support on the Blu-ray side, and it's clear in retrospect that only stubbornness (and a few contractual obligations) kept things going as long as they did. Effectively, it was Sony's decision to make HD discs standard for the PS3, as opposed to an optional add-on, that led to a hardware gap HD DVD could never surmount.
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Sony had successfully pushed Blu-ray into millions of homes with its PS3 Trojan horse this, despite trailing Xbox 360 and Wii in sales during the early days of the console war. dropped support for HD DVD on the eve of CES 2008, the war was over. considered making a play for the space with expensive dual-sided discs, but never actually put them on sale. That was a gap both LG and Samsung tried and failed to close with hybrid players. Considering the content advantage, it's really no surprise that HD DVD failed, as the only viable alternative was some sort of hybrid push that incorporated Blu-ray. I hedged my bets by purchasing both the HD DVD add-on for the Xbox 360 (it was bundled with Heroes season one - a decision I stand by) and a PS3.
As for content, major studio support weighed heavily in Blu-ray's favor, whereas only Universal stood in HD DVD's corner. While Toshiba claimed HD DVD could make up the gap in capacity (30GB max) and technology by being cheaper and easier to manufacture with plants that were already making DVDs. On one side, Sony promised its Blu-ray format could handle capacity (50GB) and even interactivity (BD-J) that we'd never seen before. Microsoft stuck with plain DVDs, but promised an HD DVD add-on for the future. There was a light on the horizon, however: Sony and Microsoft were both ready to place calculated bets on the " HD Era" of gaming, and the PS3 would even arrive with a Blu-ray player built-in. DVD player-based upscaling promised to make movies look better on HDTVs, but couldn't quite compare with the resolution of the real thing.
It was nearly impossible to buy movies in high definition, with cable or satellite broadcasts left as the only easy options. A study by Leichtman Research Group would put the adoption rate at about 12 percent by the end of the year, and Nintendo even declined to make an HD-ready version of its new game system, the Wii. Looking back to 2005, HDTVs were finally available everywhere, but not everyone had one yet. So what really happened? Who won in the end? And, most importantly, was that victory actually worth it all? As if the stakes weren't high enough already, the specter of an oncoming internet-streaming winter loomed like Game of Throne's army of White Walkers. And it brought all the classic elements: Sides were divided between titans of the industry, led by Sony pressing the Blu-ray side and Toshiba backing HD DVD, with the PS3 and Xbox 360 ready to serve as Trojan horses. Blu-ray (read our blow-by-blow retrospective of the 2005-2007 battle here). Recently, none has burned so brightly as the battle of HD DVD vs. Beta - usually with fierce battle lines drawn and millions, or even billions, of dollars at stake. Over the last few decades it has played out across various forms of tech - AC vs.
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